Six affordable plans for every stage of your Mary Kay® business. No contracts, no surprise fees — just results.
Six plans for every business size. Shine and above include birthday automation. Luminous and above also unlock QR Code Lead Capture and a 30% first-month discount.
Overage from $0.03–$0.05/msg · Inbound messages always free · No credit rollover · Cancel anytime · 30% off first month on Luminous and above
See exactly what's included in each plan — side by side.
| Feature | Sparkle | Shine |
Luminous
MOST POPULAR
|
Glow | Radiance | Elite |
|---|---|---|---|---|---|---|
| Monthly Credits | 250 | 500 | 1,000 | 2,500 | 5,000 | 10,000 |
| Price per Month | $19.99 | $29.99 | ||||
| Overage Rate | $0.05/msg | $0.04/msg | $0.03/msg | $0.03/msg | $0.03/msg | $0.03/msg |
| Custom Templates | 5 | 10 | 20 | 40 | 60 | 100 |
| Birthday Auto-Send | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bulk SMS Campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Contact Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CSV Import | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| QR Code Lead Capture | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 🦋 Butterfly Referral Program | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| 👑 Director Referral Program | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Two-Way SMS Inbox | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| TCPA Compliance Built-In | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cancel Anytime | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
* Referral programs require a separate opt-in agreement. View full referral program details.